What’s The Future Of Mobile?
What’s The Future of Mobile? I’m regularly asked to explore and comment on future trends, with particular reference to the Australian market. We are on a roller coaster ride of changing trends and...
View ArticleNew Tablet Sales Down as Customers Await Upgrade Incentive
According to Telsyte, reported downturns in tablet sales are due, not to their decline in popularity, but instead to the fact that customers are happy to keep them for longer before upgrading....
View ArticleiPhone 6 – What it means for Australian marketers
With all the fuss around any Apple device launch, it can be difficult to identify the facts from the hype. As marketers it’s important to be familiar with the opportunities presented by new technology....
View ArticleInternet of Things a Bright Future in Australia
Every now and then a phenomenon comes along that is so aptly named, you can’t help but grasp it immediately. The Internet of Things is one such phenomenon. Things, connected to the internet. If...
View ArticleWhat’s in Store for 2015?
It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about...
View ArticleWhat’s The Future Of Mobile?
What’s The Future of Mobile? I’m regularly asked to explore and comment on future trends, with particular reference to the Australian market. We are on a roller coaster ride of changing trends and...
View ArticleSmartphones – Screen Size Matters
A few months ago, analyst Alex Barredo published some fascinating data about the changing size of our smartphone screens. He analysed the specs of 4096 smartphone models, all of which were released...
View ArticleNew Tablet Sales Down as Customers Await Upgrade Incentive
According to Telsyte, reported downturns in tablet sales are due, not to their decline in popularity, but instead to the fact that customers are happy to keep them for longer before upgrading....
View ArticleiPhone 6 – What it means for Australian marketers
With all the fuss around any Apple device launch, it can be difficult to identify the facts from the hype. As marketers it’s important to be familiar with the opportunities presented by new technology....
View ArticleInternet of Things a Bright Future in Australia
Every now and then a phenomenon comes along that is so aptly named, you can’t help but grasp it immediately. The Internet of Things is one such phenomenon. Things, connected to the internet. If...
View ArticleWhat’s in Store for 2015?
It’s the end of another year, and we are soon to be inundated with 2015 prediction articles. New Year predictions tend to expand on the key themes of the last 12 months, so we should see plenty about...
View ArticleSurvey: Australian Smartphone and Tablet Usage
Late last year AIMIA released the findings of the 2014 Australian Mobile Phone Lifestyle Index (AMPLI) which looks at Australian Smartphone and Tablet Usage and the preferences of Australian mobile...
View ArticleWearables & Advertising – A Perfect Fit?
It’s no secret that wearables are quickly gaining traction in the Australian market. Consumers have relied on screens for so long, that they’re now opting to shortcut them. App companies can’t keep up...
View ArticleMobile Usage Addictive & Overwhelming For Young Australians
The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and increasingly overwhelmed and distracted by the...
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